




| |
Fields of activity
Research
- Consulting - Planning - Implementation
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Marketing, opinion, advertising and media research and analysis
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customer
surveys |
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opinion polls |
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business-to-business
research |
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competition analyses |
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image research |
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advertising
effectiveness research |
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media research |
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readership surveys |
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marketing audits |
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SWOT analysis |
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"Mystery
Shopping" |
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Research
methods::
desk research
interviews with customers, shop-keepers, company managers,
experts
face-to-face and telephone interviews
in-hall tests
in-depth interviews
focus group interviews
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Planning and implementing marketing, advertising and PR strategies,
advertising campaigns
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marketing audits |
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SWOT
analyses (based on internal and external interviews) |
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mission
statements |
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targeting |
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selecting
target groups |
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marketing
plans - marketing-mix |
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action
plans |
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planning and implementing
advertising and PR campaigns |
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preparing creative
advertisements |
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media buying |
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